Nestled in the heart of the Colorado Rocky Mountains a short drive from Aspen, Snowmass Village offers a family friendly ski & sun resort experience. In 1968 Gene Taylor opened his Snowmass, Aspen store with a "brand names at the best possible price" philosophy. Gene hired local people with extensive knowledge of the area and the store quickly became known as the place to rent or purchase your equipment and to get the local’s knowledge.

The shop is now regarded as one of the premiere ski and snowboard resort stores in North America, as well as being one of the largest. Its convenient downtown mall location makes it the perfect choice for year-round sales, service, and rental of your fun-in-the-sun sporting goods.

Be sure to check our equipment rental page for discounts on advanced reservation equipment.

Check out www.aspensnowmass.com for the latest on ski conditions.